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The disintermediation of marketing - Youtube stars and how they sell!

over 2 years ago | From recode.net | Author: Bonnie Cha

Do not underestimate the YouTube makeup-tutorial starlet.
Do not dismiss her "Barbie Transformation Tutorial;" her "Sailor Moon Transformation," which includes anime contact lenses; nor her alarming "Zombie Barbie."
Because Michelle Phan — with more than a billion views on YouTube and seven million followers; her own L'Oreal line and lifestyle media network; booming e-commerce beauty startup called Ipsy; and a new book — is teaching more people how to decorate their faces than perhaps anyone ...

       

What your peers are reading!

Are startups evolving their strategies away from counting on traditional channels and moving towards paid acquisition to scale.
Are startups evolving their strategies away from counting on traditional channels and moving towards paid acquisition to scale.
Added about 1 hour ago | As appeared first on andrewchen | Author: Andrew Chen

There are two underlying reasons for the increasing costs: Salary/comp for your team, and growth has shifted more towards paid acquisition. While the former is obvious (especially to those paying rent in San Francisco), the second is more nuanced, since it’s driven by a number of industry trends....  ...Read more


Product managers should understand that their role is ever evolving and should embrace its fluid nature.
Product managers should understand that their role is ever evolving and should embrace its fluid nature.
Added 44 minutes ago | As appeared first on medium | Author: Rian Van Der Merwe

A good product manager constantly thinks about about the happiness and efficiency of their team. They know that when a team feels unhappy with the product development process, they can’t make good products for customers, and they won’t enjoy their work. A good product manager will do formal retro...  ...Read more


It’s been more than 100 years since the concept of AR was first talked about but still it’s not there yet!
It’s been more than 100 years since the concept of AR was first talked about but still it’s not there yet!
Added 41 minutes ago | As appeared first on medium | Author: Scottie Gardonio

Over the past months, I’ve been excited to share my rather primitive augmented and virtual reality creations with any who will spare a few minutes. Most of the time, anyone I can wrangle to my tech setup shows the same amount of enthusiasm. This is especially promising, as I realize my asking pe...  ...Read more


Push notification is a powerful business and should carry the value for interruption.
Push notification is a powerful business and should carry the value for interruption.
Added 1 day ago | As appeared first on uxplanet | Author: Nick Babich

Most probably you know this feeling. You open up a new web page and half way through reading the content on it but suddenly you’re interrupted by a huge overlay asking for your email address. In most cases, your immediate reaction will be either to close overlay or to close an entire page with th...  ...Read more


If you're pre-revenue for more than six months, without an idea what to do next, the best thing to do would be to shut down and save your time.
If you're pre-revenue for more than six months, without an idea what to do next, the best thing to do would be to shut down and save your time.
Added 1 day ago | As appeared first on hackernoon | Author: Mohit Mamoria

Like every startup founder who had invested a lot of sweat, money and time in building something, I stayed adamant like a lioness protecting her cubs. Once I asked them, “Don’t you realize how much efforts I’ve put in building this?” The person replied, “I do realize. But I don’t give a rat’s as...  ...Read more


Banking purely on numerical figures doesn’t work anymore, we need to connect real-time media metrics to business outcomes.
Banking purely on numerical figures doesn’t work anymore, we need to connect real-time media metrics to business outcomes.
Added 1 day ago | As appeared first on thinkwithgoogle | Author: Matt Lawson

Leading marketers are evolving their approach to measurement and prioritizing the long-term value of customers. Matt Lawson, director of performance ads marketing at Google, explains how three simple mindset shifts can help marketers drive sustainable growth. The beauty of digital has always b...  ...Read more


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