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The disintermediation of marketing - Youtube stars and how they sell!

Added over 2 years ago | As appeared first on recode.net | Author: Bonnie Cha
Do not underestimate the YouTube makeup-tutorial starlet. Do not dismiss her "Barbie Transformation Tutorial;" her "Sailor Moon Transformation," which includes anime contact lenses; nor her alarming "Zombie Barbie." Because Michelle Phan — with more than a billion views on YouTube and seven million followers; her own L'Oreal line and lifestyle media network; booming e-commerce beauty startup called Ipsy; and a new book — is teaching more people how to decorate their faces than perhaps anyone ...
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