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CTR is not a reliable metric for mobile ad performance.

Added about 2 years ago | As appeared first on mediapost.com
Click-through rate has long been faulted as a measure of ad effectiveness in mobile campaigns, largely because of the so-called fat finger problem of accidental clicks. That phenomenon isn't only annoying for users, but can artificially inflate click rates and give a misleading impression of a campaign's success. A new Nielsen study commissioned by mobile location ad firm xAd reinforces that view, suggesting click rates can even have an inverse impact on ad engagement. In other words, the hig...
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What your peers are reading!

Conversational interfaces can make us do things in seconds, compared to downloading apps for each task
Conversational interfaces can make us do things in seconds, compared to downloading apps for each task
Added 3 days ago | As appeared first on Medium | Author: Ted Livingston

If you're a coder starting a new company, remember that users won't care about the tech behind your product.
If you're a coder starting a new company, remember that users won't care about the tech behind your product.
Added 3 days ago | As appeared first on HackerNoon | Author: Rulian Estivalletti

The term MVP is used too much these days that its meaning is now either lost or transformed
The term MVP is used too much these days that its meaning is now either lost or transformed
Added 3 days ago | As appeared first on Medium | Author: Rik Higham

Drill down what customers would be ready to pay early on. This will increase your chance of success.
Drill down what customers would be ready to pay early on. This will increase your chance of success.
Added 4 days ago | As appeared first on First Round | Author: First Round

If your product doesn't have a competitive advantage, then don't compete!
If your product doesn't have a competitive advantage, then don't compete!
Added 4 days ago | As appeared first on Medium | Author: Paul J

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