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Localizing your App Store Listings - Why and How?

Added about 2 years ago | As appeared first on blog.chartboost.com
Today's guest post comes from Evaldo Rossi, Founder of WordData - App Store Optimization (ASO). Although the trend points to an ever-increasingly connected world, you can't expect that it's possible to run the same marketing campaign worldwide and get the same results. Even with globalization, the one-size-fits-all approach probably won't work. Cultural, lingual and economic barriers keep that from being a feasible plan. And this translates (no pun intended) to the iOS App Store. In order to ...
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