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The Apple watch is not a watch.

almost 3 years ago | From asymco.com | Author: Horace Dediu

When the Apple Watch was launched, all eyes turned to the Swiss watch industry. Analysts measured it and asked if it's big enough to be interesting. Industry observers questioned the competitiveness of an entrant vis-à-vis the ancien régime. Marketers weighed in with segmentation hypotheses and how Apple's queer new device might best fit.
These are all mistakes in analysis.
The market for Apple Watch is not the Swiss (or Chinese) watch market. The market for Apple Watch is the number of wrist...

       

What your peers are reading!

Focus on the known unknowns, which is a mountain you know you have to climb, but haven’t yet found the path.
Focus on the known unknowns, which is a mountain you know you have to climb, but haven’t yet found the path.
Added about 9 hours ago | As appeared first on Medium | Author: Aaron Batalion

In a prior life as a CTO, when you asked one of the best engineers on my team if he could build something, his typical answer was “it’s just typing.” He knew what to do; it just took time. But is that what he should be doing? Now as a VC, I help early-stage startups create their version of the f...  ...Read more


While naming your product look for the traits that saturate your competitive space more than others.
While naming your product look for the traits that saturate your competitive space more than others.
Added about 9 hours ago | As appeared first on uxdesign | Author: Brooke Kao

It’s easy to come up with a hundred names for your product, but how do you pick the right one? Most naming guides attribute the decision making process to instinct or a loose framework. However a key component tends to be missing from the process — user or customer validation. While there’s no...  ...Read more


You should accept the “no” and take advantage of it as an opportunity to teach you something about your approach.
You should accept the “no” and take advantage of it as an opportunity to teach you something about your approach.
Added about 9 hours ago | As appeared first on Artplusmarketing | Author: Mike Sturm

Better Persuasion Through Acceptance I was at a sales seminar about a year ago, when I heard a piece of advice so stereotypically salesy that I nearly did a spit-take: “you can’t be willing to take ‘no’ for an answer”. Sure it was actually not that candidly said, but distilled down, that was c...  ...Read more


Once we find our customers, marketing’s job is to put together the tactical programs.
Once we find our customers, marketing’s job is to put together the tactical programs.
Added 3 days ago | As appeared first on Thinkgrowth | Author: Steve blank

Can you pull this off? I was VP of marketing at Ardent, a supercomputer company where a year earlier I had a painful and permanent lesson about Customer Discovery. I was smart, aggressive, young and a very tactical marketer who really hadn’t a clue about what strategy actually meant. One da...  ...Read more


You don’t always need technology to build a prototype and test how your idea is being picked up in the market.
You don’t always need technology to build a prototype and test how your idea is being picked up in the market.
Added 3 days ago | As appeared first on Hackernoon | Author: Nitesh Agrawal

Most of the startup founders are techies. Why? Because for a non-tech founder, the startup world appears way harder to conquer. Startups take birth and die. 1000s of them. Every single day. Techie or non-techie? Doesn’t matter. It’s hard to say for sure what is it really that makes some suc...  ...Read more


Building a user base is not just the most fundamental aspect of building a successful company but a frustrating one as well.
Building a user base is not just the most fundamental aspect of building a successful company but a frustrating one as well.
Added 3 days ago | As appeared first on Artplusmarketing | Author: Jesse Williams

Building a user base is the most fundamental and frustrating aspect of building a successful company. It’s a major topic of conversation for almost every founder I talk with. And, to be blunt, it’s the reason why most companies fail. When I ask founders and marketers what they’re doing to solv...  ...Read more


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