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The Apple watch is not a watch.

Added over 2 years ago | As appeared first on asymco.com | Author: Horace Dediu
When the Apple Watch was launched, all eyes turned to the Swiss watch industry. Analysts measured it and asked if it's big enough to be interesting. Industry observers questioned the competitiveness of an entrant vis-à-vis the ancien régime. Marketers weighed in with segmentation hypotheses and how Apple's queer new device might best fit. These are all mistakes in analysis. The market for Apple Watch is not the Swiss (or Chinese) watch market. The market for Apple Watch is the number of wrist...
Continue reading on www.asymco.com
       

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When conducting user interviews, make sure to tell them there are no 'right' or 'wrong' answers.
When conducting user interviews, make sure to tell them there are no 'right' or 'wrong' answers.
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Know when to listen to your users, and know when to ignore them. Equally important.
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If you receive an offer for your startup, find out how many acquisitions there have been in your space.
If you receive an offer for your startup, find out how many acquisitions there have been in your space.
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