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Habit formation and messaging apps.

Added over 2 years ago | As appeared first on andrewchen.co
[Andrew: This guest post is written by my friend and former Palo Alto running partner, Nir Eyal. Messaging apps have been a fascinating area within mobile, and the big reason for it is that the metrics - especially engagement - have been amazingly strong. I asked Nir to write a bit about why this might be the case, using the habit model. He's in a unique position to comment on this: After spending time at Stanford and in the startup world, recently he's been writing about psychology - particu...
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