49% of mobile ads are clicked by accident.
Added about 2 years ago | As appeared first on mobilemarketingwatch.com
Marketers must find the challenge daunting. As data flow on smartphones continues to lap voice usage, they need to understand the medium and how to motivate via mobile. But they walk a thin line at times. As a recent report from PricewaterhouseCoopers (PwC) makes clear, consumers want relevance — but they're not hot on giving up the personal data which would help marketers provide it. The PwC findings are cleverly conveyed in this infographic, developed after surveying 1003 respondents 18 or ... Continue reading on www.mobilemarketingwatch.com
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