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Why negative churn is crazy good for a SaaS product company?

Added about 2 years ago | As appeared first on tomtunguz.com
Negative churn is an incredibly attractive characteristic of a SaaS company because it means that customer accounts are like high-yield savings accounts. Every month, more money comes in, without much effort. This is a powerful effect and can fuel SaaS companies to huge success, as we saw in New Relic's S-1. The concept of negative churn is a bit amorphous so let's illustrate the impact on a startup. The chart above plots the revenue growth of a hypothetical SaaS company for a year. This sta...
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