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Google Services is not that much important as we think.

Added about 2 years ago | As appeared first on ben-evans.com | Author: Benedict Evans
Update: after I wrote this it emerged that Google Maps on iOS has only around 100m active users, out of a little over 400m iPhones and 650m total iOS devices in use today. This points both to the power of defaults and to the fact that, as I suggest here, maps in general probably aren't as universal a use case as one might think. Imagine you have a solid back-office job in a provincial city somewhere in Europe or the USA. You live in a suburb and work in an office park, and commute by car. In...
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