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Transactional marketplaces vs. value-added marketplaces - Making the seller irrelevant.

Added almost 2 years ago | As appeared first on forbes.com | Author: Valley Voices
Post written by Jeremy Levine and Rafi Syed Jeremy is a partner at Bessemer Venture Partners. Rafi is a BVP senior associate. Ever since the first classified ad appeared in the Boston News-Letter in 1704, many companies have built large businesses charging sellers (advertisers) to add supply (listings) to their marketplaces. For the better part of the past 300 years, these "listings marketplaces" have played a critical role in local commerce and have proven to be valuable and durable compani...
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