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Google now estimates online to offline conversion for retailers.

Google now estimates online to offline conversion for retailers.

Added almost 2 years ago | As appeared first on searchengineland.com
It's been well known that Google has been working on a solution to tie clicks on search ads back to in-store traffic and sales as part of Estimated Total Conversions in AdWords. Today, the company announced the initial roll out of a new "Store Visits" metric in Estimated Total Conversions (ETC). While e-commerce continues to grow, offline sales still account for more than 93 percent of total retail sales in the US. As consumers increasingly turn to their smartphones to guide their in-store pu...
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