Snapchat is more popular. WhatsApp is used more.
Added almost 2 years ago | As appeared first on blogs.forrester.com | Author: 1 comment
According to App Annie, messenger service Snapchat is among the top 10 most downloaded apps in the US right now. Competitor WhatsApp lags behind in number of downloads, bouncing between the top 20 and top 30. But just because users are downloading an app does not mean that they are using it. In fact, Forrester's US Consumer Technographics® Behavioral Study shows that each user's top five most used apps represent 84% of the total time spent using apps*. Just a handful of apps command a large m... Continue reading on blogs.forrester.com
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