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Forrester is checking back on mobile trends for 2014.

Added almost 2 years ago | As appeared first on blogs.forrester.com | Author: 0 comments
Every year for the past few years, I've revisited our predictions for the previous year's mobile trends. It's now time to look back at what happened in 2014. Let's have a look at some of the trends we put together a year ago with my colleague Julie Ask: * Mobile sat at the epicenter of mind-blowing exit events. Facebook's acquisition of WhatsApp for $22 billion is the best illustration of the phenomenon. Acquiring mobile expertise and audiences is increasingly expensive. There have been nume...
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