Fiksu Indexes for November 2014:
Cost per App Launch Index (CPL): November 2014
The Cost per App Launch Index, which tracks the cost of each repeat app launch over time, focuses on engagement and lifetime value of mobile users. In November, the Android CPL Index decreased to $0.08, falling 16 percent from October and down 41 percent year-over-year. The iOS CPL Index also decreased 20 percent to $0.21, representing a slight increase of 2 percent year-over-year.
Cost per Install (CPI) Index: N...