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Android & iOS have won the smartphone war. But in what terms?

Added about 2 years ago | As appeared first on Mobile Industry Review | Author: Roland Banks

As everyone knows, most people buying a smartphone are likely to fall into one of two camps: on the one hand are those that prefer Android due to its ability to be customised extensively and a huge selection of devices at various price ranges from different manufacturers, and on the other Apple with its more closed system that runs on small number of premium devices being mainly iPhones and iPads.

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