SMS open rate is 98%. Beat that!
Added over 1 year ago | As appeared first on gigaom.com | Author: Guest Column
This week, I received a text from my bank with my weekly balance. My driver texted me the location where he was parked. I booked plane tickets and got a text confirmation. And my doctor sent me a reminder so I wouldn't forget my appointment the next day. Why has everyone started sending me texts all of a sudden? Maybe it's because, unlike my emails, I read all of them. And I'm not alone: Ninety percent of all SMS are read within three minutes of being received. And since roughly 91 percent of... Continue reading on gigaom.com
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