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If your posit that all your metrics will get better with scale, you are being delusional.

Added about 2 years ago | As appeared first on http://bostonvcblog.typepad.com | Author: @bussgang

Conventional wisdom suggests that the most important metrics for a startup - such as unit economics, cost of acquisition, lifetime value, churn rates - typically get better with time. I hear this asserted frequently by entrepreneurs who confidently project their businesses with increasingly improving metrics as they scale into the future.

Continue reading on http://bostonvcblog.typepad.com
       

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