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What should replace the fraud ridden 'Monthly Active Users' metric?

Added almost 2 years ago | As appeared first on recode.net | Author: Arik Hesseldahl
Twitter (unintentionally) took on an interesting challenge last week during its fourth-quarter earnings call: It tried to explain to investors why the company lost four million users during the previous quarter. These users, who had been counted as "monthly active users" the quarter before, had simply vanished from Twitter's total user count. Poof. The simple explanation: The bulk of these four million people were not actually using Twitter. They were counted as part of a feature in the iPhon...
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