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In tech, the cheaper product becomes better faster than the expensive one becomes cheaper.

Added almost 2 years ago | As appeared first on ben-evans.com | Author: Benedict Evans
The classical description of disruption in business, and especially technology, is that a new product (method, business model etc) appears that's not as good as the existing way of doing things, but that's much cheaper. The existing industry thinks it's a joke, and certainly not a threat. But over time, it gets better while staying cheaper, and then, sooner or later, it's not a joke at all. You can see this basic story over and over again in the history of the technology industry. The future...
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Ask productive questions like 'What do you most/least require from our product?'. This will help your strategy.
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Know what your users are asking for. Only then, you can get around to providing answers & solutions.
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In UX, use fewer words so that users can carry on with you app, and not waste time reading too much
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