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In some emerging markets fixed-line broadband costs are 50% of monthly income.

Added almost 2 years ago | As appeared first on gigaom.com | Author: David Meyer
The Alliance for Affordable Internet (A4AI) has released its latest study into, well, the affordability of internet access. The study shows how big the challenge is on that front in emerging markets – for over two billion people there, fixed-line broadband costs on average 40 percent of their monthly income, and mobile broadband costs on average 10 percent of their monthly income. The United Nations' "affordability target" for internet access is five percent of monthly income, so there's clea...
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Drill down what customers would be ready to pay early on. This will increase your chance of success.
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