Raising funding isn't just about "how much?" but rather "from whom?" Beyond just providing the capital necessary to keep a startup growing — or even, simply, to keep it alive — taking "smart money" can unlock relationships, open doors and more.
Snapchat is back in the news alongside Alibaba, which is investing $200 million as part of a new $500 million funding round.
This is not the first time that these two companies have been linked with a deal. Bloomberg last July reported t...