China’s mobile market is notoriously difficult to penetrate. Case in point: right now, nine of the country’s top ten highest-grossing iPhone apps come from Chinese developers. But in February, an app from Brazilian developer Movile called PlayKids managed to crack the top 5 grossing list in the “kids” category. How did a foreign entertainment and education app start raking in downloads and cash in the Middle Kingdom? I spoke with PlayKids head of global expansion Eduardo Henrique to find out.