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Snapchat's Discover brings native mobile ads to brands in a serious way.

Added almost 2 years ago | As appeared first on mobiledevmemo.com | Author: Mobile Dev Memo
In late January, Snapchat launched a content section within its app called Discover, which allowed a small number of hand-picked media partners to reach the platform's massive user base (the exact number is unclear, but it was estimated at 100MM MAUs in August and could possibly be as high as 200MM) with videos. Users navigate to Discover via a tab at the top of the app, and Discover videos are refreshed each day. The positioning of the navigation to reach Discover and the speed with which Di...
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