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What contributes to virality? A definitive answer has been (almost) found.

Added about 2 years ago | As appeared first on https://technologyreview.com | Author: https://www.technologyreview.com

In the world of Internet marketing and clickbait, the secret of virality is analogous to the elixir of life or the alchemy that turns lead into gold. It exists as a kind of Holy Grail that many search for and few, if any, find.

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