Let's admit - Market research isn't new and sexy. But it works. Yes Silicon Valley! It does work.
Added over 1 year ago | As appeared first on medium.com | Author: Kavin Stewart
This is where it helps to have tools that enable hypothesis formation in a systematic way. This is something P&G has done in impressive fashion. Procter and Gamble really gets disruption. Yes, the guys who make dandruff shampoo, diapers, and laundry detergent and sell ~17% of this stuff through thoroughly uncool Walmart — yes, those same guys are more disruptive than you. It might sound crazy, but think about it. These guys have been around since 1837. Think the market has changed much si... Continue reading on medium.com
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