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Let's admit - Market research isn't new and sexy. But it works. Yes Silicon Valley! It does work.

Let's admit - Market research isn't new and sexy. But it works. Yes Silicon Valley! It does work.

Added over 1 year ago | As appeared first on medium.com | Author: Kavin Stewart
This is where it helps to have tools that enable hypothesis formation in a systematic way. This is something P&G has done in impressive fashion. Procter and Gamble really gets disruption. Yes, the guys who make dandruff shampoo, diapers, and laundry detergent and sell ~17% of this stuff through thoroughly uncool Walmart — yes, those same guys are more disruptive than you. It might sound crazy, but think about it. These guys have been around since 1837. Think the market has changed much si...
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