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Google's strategy tax - How much of what it does has to be on web vs. mobile.

Added almost 2 years ago | As appeared first on ben-evans.com | Author: Benedict Evans
I generally look at Google as a vast machine learning engine that's been stuffed with data for a decade and a half. Everything that Google does is about reach for that underlying engine - reach to get data in and reach to surface it out. The legacy web search is just one expression of that, and so is the search advertising, and so are Gmail and Maps - they're all built onto that underlying asset. Hence, most of the experiments that Google has launched over the years are best seen as tests to...
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If you have too many features in your product, try micro-interactions. Display actions only when needed.
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With increased media scrutiny towards tech in the last decade, it's important to hire good storytellers.
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When web become mobile, less info could be displayed onscreen. Now come bots- just chats.
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When web became mobile, the smaller screen made designers display core content better.
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