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The hands-off approach to app monetization - The Crossy Road Case-study.

The hands-off approach to app monetization - The Crossy Road Case-study.

Added over 1 year ago | As appeared first on mobiledevmemo.com | Author: Mobile Dev Memo
Crossy Road is a mobile game published to the App Store on November 20th, 2014 (and later on Google Play and the Amazon Appstore) by Hipster Whale, an Australian indie gaming studio. The game is a block-graphics version of Konami's Frogger arcade game: players attempt to navigate their avatar across a seemingly never-ending landscape, avoiding moving obstacles and impassable terrain on the way. In essence, the game is an endless runner, and like other mobile endless runners, it monetizes by a...
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