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When ads are optimized for clicks and not for platform store conversion, the purpose is lost.

When ads are optimized for clicks and not for platform store conversion, the purpose is lost.

Added over 1 year ago | As appeared first on mobiledevmemo.com | Author: Mobile Dev Memo
A/B testing in app development (and in general) is a controversial subject; despite the data-oriented nature of app development, a common criticism of the constant regimen of feature and aesthetics tests that most apps undergo is that the creative component of the design process is relegated to an afterthought. But from a statistical and analytical standpoint, A/B testing is problematic for other reasons. The head of Data Analytics at King recently gave an interview in which he identified fou...
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