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When ads are optimized for clicks and not for platform store conversion, the purpose is lost.

Added almost 2 years ago | As appeared first on mobiledevmemo.com | Author: Mobile Dev Memo
A/B testing in app development (and in general) is a controversial subject; despite the data-oriented nature of app development, a common criticism of the constant regimen of feature and aesthetics tests that most apps undergo is that the creative component of the design process is relegated to an afterthought. But from a statistical and analytical standpoint, A/B testing is problematic for other reasons. The head of Data Analytics at King recently gave an interview in which he identified fou...
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What your peers are reading!

If you receive an offer for your startup, find out how many acquisitions there have been in your space.
If you receive an offer for your startup, find out how many acquisitions there have been in your space.
Added 1 day ago | As appeared first on hackernoon | Author: Founder Collective

Designers spend extra time making small details look good. Time that could be spent with UX perhaps?
Designers spend extra time making small details look good. Time that could be spent with UX perhaps?
Added 1 day ago | As appeared first on smashingmagazine | Author: Javier Cuello

Once you convince everyone you're a thought leader who knows more than most, you'll never need marketing.
Once you convince everyone you're a thought leader who knows more than most, you'll never need marketing.
Added 2 days ago | As appeared first on thinkgrowth | Author: Janessa Lantz

Having a few high-paying customers will mean you pay more attention to them than other customers.
Having a few high-paying customers will mean you pay more attention to them than other customers.
Added 2 days ago | As appeared first on signalvnoise | Author: Jason Fried

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