3 alternative mobile game marketing strategies.
Added over 1 year ago | As appeared first on mobiledevmemo.com | Author: Mobile Dev Memo
As a "winner-takes-all" marketplace, the app economy is fundamentally hostile to new entrants. But four other trends and forces have created additional frictions to launching mobile games over the past 12 - 18 months: * The "great unbundling", which has inflated the number of downloads required to reach an appreciable Top Downloaded chart position; * The shift by major gaming companies into portfolio operation and aggressive cross promotion, creating additional app install count distance betw... Continue reading on mobiledevmemo.com
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