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Funnel Optimization is about retention and not about growth.

Added over 1 year ago | As appeared first on mobiledevmemo.com | Author: Mobile Dev Memo
Funnel optimization -- that is, the process of improving some user path within a product so that the number of people that reach the end point is maximized -- is often lumped together with the nebulous group of marketing strategies known as "growth hacks". On the surface, funnel optimization may seem like it leads to growth, especially when it is applied to paths that potential users follow into actually becoming adopters: landing page optimization, first-session optimization, registration pr...
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