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CTRs don't mean much for mobile.

Added almost 2 years ago | As appeared first on mobiledevmemo.com | Author: Mobile Dev Memo
The standard stable of metrics that drives decision making for most advertisers and publishers is borrowed from the world of desktop advertising: CPM, click-through rate, CPX (cost per action), etc. * The visibility effects of chart positioning can incentivize non-ROI based spending on very large budgets; * The lack of robust search-based discovery presents difficulties in marketing very niche apps, wherein each install may have to be won via advertising, with very little margin offset availa...
Continue reading on mobiledevmemo.com
       

What your peers are reading!

When conducting user interviews, make sure to tell them there are no 'right' or 'wrong' answers.
When conducting user interviews, make sure to tell them there are no 'right' or 'wrong' answers.
Added about 14 hours ago | As appeared first on uxdesign | Author: Fabricio Teixeira

Know when to listen to your users, and know when to ignore them. Equally important.
Know when to listen to your users, and know when to ignore them. Equally important.
Added about 14 hours ago | As appeared first on greylock | Author: Sarah Tavel

Too often, competent designers are exposed to a lot of constraints & we don't get their best.
Too often, competent designers are exposed to a lot of constraints & we don't get their best.
Added about 14 hours ago | As appeared first on Medium | Author: Erika Hall

If you receive an offer for your startup, find out how many acquisitions there have been in your space.
If you receive an offer for your startup, find out how many acquisitions there have been in your space.
Added 4 days ago | As appeared first on hackernoon | Author: Founder Collective

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Stone Labs Company Profile, Apps, Reviews   
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Mutual Mobile Company Profile, Apps, Reviews   
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Are you sure, you can find a capable, trustworthy & affordable mobile app developer, all by yourself?

Looking to Build a Mobile App?

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