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CTRs don't mean much for mobile.

Added about 2 years ago | As appeared first on mobiledevmemo.com | Author: Mobile Dev Memo
The standard stable of metrics that drives decision making for most advertisers and publishers is borrowed from the world of desktop advertising: CPM, click-through rate, CPX (cost per action), etc. * The visibility effects of chart positioning can incentivize non-ROI based spending on very large budgets; * The lack of robust search-based discovery presents difficulties in marketing very niche apps, wherein each install may have to be won via advertising, with very little margin offset availa...
Continue reading on mobiledevmemo.com
       

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Never feel shy about admitting when you don’t understand something.
Never feel shy about admitting when you don’t understand something.
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Will you let a salesperson pitch something that you will not be buying?
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IOT is all set to drive the consumer tech industry towards an all-time high revenue figure.
IOT is all set to drive the consumer tech industry towards an all-time high revenue figure.
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Top Mobile App Development Companies

GoVisual App Design & Development Company Profile, Apps, Reviews   
Go Visual App Design & Development

Apps must be user-friendly, perform well and look amazing. This is what we aim for when we design and build them. .more

Employees: 10
Founded: 2010
Technologies:   Android    iOS   
 Locations

Veenendaal, Netherlands

RapidValue Company Profile, Apps, Reviews   
Rapid Value

A leading provider of end-to-end enterprise mobility solutions to emerging product start-ups, Fortune 500, Fortune 1000 and Multi National Companies. .more

Employees: 200
Founded: 2009
Technologies:   Android    iOS    Blackberry    Windows Mobile    HTML5   
inqbarna Company Profile, Apps, Reviews   
Inqbarna

We dream apps, we imagine apps, we design apps, we create apps. We live apps, we love apps! Have an app idea? Bring it to us!.more

Employees: 0
Founded: 2013
Technologies:   Android    iOS    Windows Mobile   
 Locations

Barcelona, Spain

Concentric Sky Company Profile, Apps, Reviews   
Concentric Sky

We help our clients turn ideas into applications that make sense. Our comprehensive, in-house team will use the power of design and technology to bring your ideas to life. We specialize in mobile a...more

Employees: 50
Founded: 2005
Technologies:   Java    Python    Android    iOS    MySQL    HTML5    Postgres    MongoDB   
 Locations

Eugene, United States

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