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CTRs don't mean much for mobile.

Added almost 2 years ago | As appeared first on mobiledevmemo.com | Author: Mobile Dev Memo
The standard stable of metrics that drives decision making for most advertisers and publishers is borrowed from the world of desktop advertising: CPM, click-through rate, CPX (cost per action), etc. * The visibility effects of chart positioning can incentivize non-ROI based spending on very large budgets; * The lack of robust search-based discovery presents difficulties in marketing very niche apps, wherein each install may have to be won via advertising, with very little margin offset availa...
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