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If you need a piece in the user's phone screen and your brand to be in their daily scheme of things, build an app.

Added about 2 years ago | As appeared first on ben-evans.com
There's an involved, technical and (for people like me) fascinating conversation in tech about smartphone apps and the web - what can each do, how does discovery work, how do they interplay, what does Google plan with Chrome, how watches affect things, whether the web will take over as the dominant form and so on. Do people want to put your icon on their home screen? Do you have the kind of relationship, and proposition, that people will want to engage with it enough to put your icon on the...
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