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Unicorn valuations - How are companies valued per user?

Added about 2 years ago | As appeared first on asymco.com | Author: Horace Dediu
Unicorns typically are valued on the basis of number of users. While they are not yet monetizing those users, their growth and engagement metrics are expected to be off the charts. As there are no revenues (or profits) the $billion valuation hinges on a nominal value of $/user. That figure is based on comparable companies (e.g. Facebook) which monetize their users. Since the unicorn's capitalization/user defines its valuation which company should be considered comparable? Unfortunately there ...
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