A few weeks ago, I read this tweet, and found myself nodding my head in vigorous agreement.
For people who love to build product, when something's not working, it's tempting to simply build more product. It leads to the launch-fail-relaunch cycle that I alluded to in a previous essay, Mobile app startups are failing like it's 1999. However, this rarely works, and when you look at the metrics, it's obvious why.
The metrics behind the Next Feature Fallacy
Let's go into the numbers. The reason w...