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How the upheaval in the advertising industry could affect mobile app developers

over 2 years ago | From mobiledevmemo.com | Author: Mobile Dev Memo

A wave of "media reviews" -- the process through which large companies re-evaluate their existing relationships with advertising agencies -- has roiled the advertising industry since the start of 2015, potentially putting billions of dollars worth of billable ad spending into contention. While the cyclical nature of the advertising industry renders media reviews fairly commonplace, the scope and breadth of the current upheaval is so unprecedented that AdWeek dubbed the maelstrom "Mediapalooza...

       

What your peers are reading!

It’s necessary to carry the design thinking concept from theory into action if you want to get the best out of it.
It’s necessary to carry the design thinking concept from theory into action if you want to get the best out of it.
Added about 18 hours ago | As appeared first on Startups Venture Capital | Author: Axiom Zen

Design Thinking is how designers create desirable solutions to complex problems. It is often considered an exclusive tool for designers and other creatives, typically envisioned as a wall pockmarked with post-its. These are misconceptions. The value of Design Thinking Design Thinking is no one ...  ...Read more


To get people like your stuff is no easy task. ‘If you build it they will come’ can happen, but to count on that is naive.
To get people like your stuff is no easy task. ‘If you build it they will come’ can happen, but to count on that is naive.
Added about 18 hours ago | As appeared first on Medium | Author: Ryan Holiday

In an interview, the novelist Ian McEwan once complained light-heartedly about what it was like to go out and market a book after spending all the time creating it: “I feel like the wretched employee of my former self. My former self being the happily engaged novelist who now sends me, a kind of ...  ...Read more


I’d still be alive if my phone didn’t feel the need to tell me that two of the people I follow on Twitter liked a tweet.
I’d still be alive if my phone didn’t feel the need to tell me that two of the people I follow on Twitter liked a tweet.
Added about 18 hours ago | As appeared first on HackerNoon | Author: Whitney Meers

I Got So Many Push Notifications They Literally Pushed Me Over A Cliff And I Died I have never cared, nor will I ever care, that someone has a work anniversary. I know you don’t believe me, dear reader, but I’m writing this from the great beyond. I need to warn you about the dangers of push n...  ...Read more


When you tell your story to others you have control of that story, but you reach a smaller audience.
When you tell your story to others you have control of that story, but you reach a smaller audience.
Added 2 days ago | As appeared first on Medium | Author: Steve Bryant

A brand does not want attention. A brand wants revenue. A brand acquires revenue by selling its product. But in order to sell its product for revenue, the brand must first get people to pay attention to that product. So every brand needs to be in the business of getting attention whether they...  ...Read more


Customizations that require you to build new people processes are ok if those processes can later be turned into software.
Customizations that require you to build new people processes are ok if those processes can later be turned into software.
Added 2 days ago | As appeared first on Y Combinator | Author: Aaron Harris

A few months ago, I was talking to a startup about how individual customers wanted them to do different things. They felt trapped, because, on the one hand, they were intentionally doing things that didn’t scale. On the other, they found that meeting the varied expectations of their customers mea...  ...Read more


Sometimes software companies forget that what they’re building isn’t just a product that people find valuable.
Sometimes software companies forget that what they’re building isn’t just a product that people find valuable.
Added 2 days ago | As appeared first on Medium | Author: Nir Eyal

Meditation, like any healthy habit, takes repetition to stick. But while the folks behind Calm, a meditation and mindfulness app, knew their product’s core value was helping people to learn and build a meditation practice — initially they didn’t put too much thought into the practice part of it a...  ...Read more


Top Mobile App Development Companies

RapidValue Company Profile, Apps, Reviews   
Rapid Value

A leading provider of end-to-end enterprise mobility solutions to emerging product start-ups, Fortune 500, Fortune 1000 and Multi National Companies. .more

Employees: 200
Founded: 2009
Technologies:   Android    iOS    Blackberry    Windows Mobile    HTML5   
Appmosphere Company Profile, Apps, Reviews   
Appmosphere

We do iOS, Android and Windows Applications. Website, Mobile and Interface Design..more

Employees: 0
Founded: 2013
Technologies:   Android    iOS    Blackberry    Windows Mobile    HTML5   
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Minneapolis, US

GoVisual App Design & Development Company Profile, Apps, Reviews   
Go Visual App Design & Development

Apps must be user-friendly, perform well and look amazing. This is what we aim for when we design and build them. .more

Employees: 10
Founded: 2010
Technologies:   Android    iOS   
 Locations

Veenendaal, Netherlands

Concentric Sky Company Profile, Apps, Reviews   
Concentric Sky

We help our clients turn ideas into applications that make sense. Our comprehensive, in-house team will use the power of design and technology to bring your ideas to life. We specialize in mobile a...more

Employees: 50
Founded: 2005
Technologies:   Java    Python    Android    iOS    MySQL    HTML5    Postgres    MongoDB   
 Locations

Eugene, US

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