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How the upheaval in the advertising industry could affect mobile app developers

Added over 1 year ago | As appeared first on mobiledevmemo.com | Author: Mobile Dev Memo
A wave of "media reviews" -- the process through which large companies re-evaluate their existing relationships with advertising agencies -- has roiled the advertising industry since the start of 2015, potentially putting billions of dollars worth of billable ad spending into contention. While the cyclical nature of the advertising industry renders media reviews fairly commonplace, the scope and breadth of the current upheaval is so unprecedented that AdWeek dubbed the maelstrom "Mediapalooza...
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