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Did Apple kill user acquisition?

Added over 1 year ago | As appeared first on pocketgamer.biz | Author: Pascal Clarysse
According to numerous blog posts on the Linkedin profiles of various industry insiders, it would seem as if Apple killed User Acquisition, or at the very least, Burst Campaigns. Such outlandish claims surface pretty much every time Apple changes something to its App Store featuring or charting policies. As it turns out, Apple already killed UA when it stamped on incentivized traffic in 2011, then again after banning AppsGratis from the App Store in 2012. Apple has been on such a murderous spr...
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