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Breaking conventions in product design - How Tinder got it wrong.

Breaking conventions in product design - How Tinder got it wrong.

Added over 1 year ago | As appeared first on u1group.com | Author: Samantha
Tinder is an online app designed for dating and "hook-ups". The app functions like a game in which you browse through photos of real-life people and select the ones that you find the most attractive. If two people both find each other physically attractive, there is a "match" made, and a chat window will open between the two of them. With the superficiality of the process aside, the app is quite easy to learn initially. You simply click the heart icon or swipe right to indicate that you fin...
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