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How to measure life time value of a mobile customer?

Added over 1 year ago | As appeared first on apptamin.stfi.re | Author: Sylvain Gauchet
If you're new here, you may want to subscribe to our RSS feed or sign-up for our free updates and monthly wrap-up . Thanks for visiting! The difference between apps that sell for millions of dollars and apps that never see a dime can often be narrowed down to a single point: How well their developers and marketers understand the value of a customer. Customer lifetime value (CLTV) is at once both one of the most powerful metrics in the mobile app publisher's toolbox and one of the most enigmat...
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