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Brand equity vs. Brand recognition - Concepts for the app publisher.

Added about 2 years ago | As appeared first on mobiledevmemo.com | Author: Mobile Dev Memo
Brand Equity is an amorphous concept that is generally dissected in the abstract. In his book, Managing Brand Equity, David Aeker, professor emeritus at the Haas School of Business and the eponymous author of the Aeker Model for valuing brand equity, defines brand equity as: ...a set of brand assets and liabilities linked to a brand, its name and symbol, that add to or subtract from the value provided by a product or service to a firm and/or to that firm's customers. * Brand loyalty; * Name a...
Continue reading on mobiledevmemo.com
       

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Top Mobile App Development Companies

Stone Labs Company Profile, Apps, Reviews   
Stone Labs

At Stone Labs we apply our high-quality hi-tech knowledge to resolving functional problems of European, Australian and American (Atlantic coast) enterprises, by means of web/mobile/software solutio...more

Employees: 30
Founded: 2007
Technologies:   PHP    Android    iOS    MySQL    Ruby    Rails    AJAX    Angular.js   
ThinSlices Company Profile, Apps, Reviews   
Thin Slices

Starting from an innovative idea, we deliver all the required technology to bring it to market: website, cloud powered application platform (Amazon AWS, Microsoft Azure) and mobile applications (iP...more

Employees: 50
Founded: 2010
Technologies:   Android    iOS    Windows Mobile   
 Locations

Iasi, Romania

Zco Corporation Company Profile, Apps, Reviews   
Zco Corporation

Zco Corporation is a tried-and-true software development company that has been living and breathing technology for over 25 years. Its team was handpicked for specialties in mobile app development, ...more

Employees: 250
Founded: 1989
Technologies:   PHP    Java    Android    iOS    Blackberry    Windows Mobile    HTML5    Symbian   
Mutual Mobile Company Profile, Apps, Reviews   
Mutual Mobile

We provide: expertise to help make the right decisions about where to invest in mobile, and the ability to execute flawlessly with award-winning design, engineering, and project management resources..more

Employees: 500
Founded: 2009
Technologies:   iOS   
 Locations

Austin, United States

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