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Probing the dark side of Google's Ad targeting system.

about 2 years ago | From technologyreview.com | Author: Tom Simonite

That Google and other companies track our movements around the Web to target us with ads is well known. How exactly that information gets used is not—but a research paper presented last week suggests that some of the algorithmic judgments that emerge from Google's ad system could strike many people as unsavory.
Researchers from Carnegie Mellon University and the International Computer Science Institute built a tool called AdFisher to probe the targeting of ads served up by Google on third par...

       

What your peers are reading!

Are startups evolving their strategies away from counting on traditional channels and moving towards paid acquisition to scale.
Are startups evolving their strategies away from counting on traditional channels and moving towards paid acquisition to scale.
Added about 15 hours ago | As appeared first on andrewchen | Author: Andrew Chen

There are two underlying reasons for the increasing costs: Salary/comp for your team, and growth has shifted more towards paid acquisition. While the former is obvious (especially to those paying rent in San Francisco), the second is more nuanced, since it’s driven by a number of industry trends....  ...Read more


Product managers should understand that their role is ever evolving and should embrace its fluid nature.
Product managers should understand that their role is ever evolving and should embrace its fluid nature.
Added about 15 hours ago | As appeared first on medium | Author: Rian Van Der Merwe

A good product manager constantly thinks about about the happiness and efficiency of their team. They know that when a team feels unhappy with the product development process, they can’t make good products for customers, and they won’t enjoy their work. A good product manager will do formal retro...  ...Read more


It’s been more than 100 years since the concept of AR was first talked about but still it’s not there yet!
It’s been more than 100 years since the concept of AR was first talked about but still it’s not there yet!
Added about 15 hours ago | As appeared first on medium | Author: Scottie Gardonio

Over the past months, I’ve been excited to share my rather primitive augmented and virtual reality creations with any who will spare a few minutes. Most of the time, anyone I can wrangle to my tech setup shows the same amount of enthusiasm. This is especially promising, as I realize my asking pe...  ...Read more


Push notification is a powerful business and should carry the value for interruption.
Push notification is a powerful business and should carry the value for interruption.
Added 1 day ago | As appeared first on uxplanet | Author: Nick Babich

Most probably you know this feeling. You open up a new web page and half way through reading the content on it but suddenly you’re interrupted by a huge overlay asking for your email address. In most cases, your immediate reaction will be either to close overlay or to close an entire page with th...  ...Read more


If you're pre-revenue for more than six months, without an idea what to do next, the best thing to do would be to shut down and save your time.
If you're pre-revenue for more than six months, without an idea what to do next, the best thing to do would be to shut down and save your time.
Added 1 day ago | As appeared first on hackernoon | Author: Mohit Mamoria

Like every startup founder who had invested a lot of sweat, money and time in building something, I stayed adamant like a lioness protecting her cubs. Once I asked them, “Don’t you realize how much efforts I’ve put in building this?” The person replied, “I do realize. But I don’t give a rat’s as...  ...Read more


Banking purely on numerical figures doesn’t work anymore, we need to connect real-time media metrics to business outcomes.
Banking purely on numerical figures doesn’t work anymore, we need to connect real-time media metrics to business outcomes.
Added 1 day ago | As appeared first on thinkwithgoogle | Author: Matt Lawson

Leading marketers are evolving their approach to measurement and prioritizing the long-term value of customers. Matt Lawson, director of performance ads marketing at Google, explains how three simple mindset shifts can help marketers drive sustainable growth. The beauty of digital has always b...  ...Read more


Top Mobile App Development Companies

Mutual Mobile Company Profile, Apps, Reviews   
Mutual Mobile

We provide: expertise to help make the right decisions about where to invest in mobile, and the ability to execute flawlessly with award-winning design, engineering, and project management resources..more

Employees: 500
Founded: 2009
Technologies:   iOS   
 Locations

Austin, US

inqbarna Company Profile, Apps, Reviews   
Inqbarna

We dream apps, we imagine apps, we design apps, we create apps. We live apps, we love apps! Have an app idea? Bring it to us!.more

Employees: 0
Founded: 2013
Technologies:   Android    iOS    Windows Mobile   
 Locations

Barcelona, Spain

Zco Corporation Company Profile, Apps, Reviews   
Zco Corporation

Zco Corporation is a tried-and-true software development company that has been living and breathing technology for over 25 years. Its team was handpicked for specialties in mobile app development, ...more

Employees: 250
Founded: 1989
Technologies:   PHP    Java    Android    iOS    Blackberry    Windows Mobile    HTML5    Symbian   
 Locations

Boston, US

Nashua, US

Concentric Sky Company Profile, Apps, Reviews   
Concentric Sky

We help our clients turn ideas into applications that make sense. Our comprehensive, in-house team will use the power of design and technology to bring your ideas to life. We specialize in mobile a...more

Employees: 50
Founded: 2005
Technologies:   Java    Python    Android    iOS    MySQL    HTML5    Postgres    MongoDB   
 Locations

Eugene, US

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