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Probing the dark side of Google's Ad targeting system.

Added over 1 year ago | As appeared first on technologyreview.com | Author: Tom Simonite
That Google and other companies track our movements around the Web to target us with ads is well known. How exactly that information gets used is not—but a research paper presented last week suggests that some of the algorithmic judgments that emerge from Google's ad system could strike many people as unsavory. Researchers from Carnegie Mellon University and the International Computer Science Institute built a tool called AdFisher to probe the targeting of ads served up by Google on third par...
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