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The trick that does you in - How social networks can be deceptive.

Added almost 2 years ago | As appeared first on technologyreview.com | Author: Emerging Technology From the arXiv Contributor
One of the curious things about social networks is the way that some messages, pictures, or ideas can spread like wildfire while others that seem just as catchy or interesting barely register at all. The content itself cannot be the source of this difference. Instead, there must be some property of the network that changes to allow some ideas to spread but not others. Today, we get an insight into why this happens thanks to the work of Kristina Lerman and pals at the University of Southern Ca...
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