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Flipkart rose from 20 to 5 in Indian app rankings. Here's how.

Added almost 2 years ago | As appeared first on techinasia.com | Author: Sheji Ho
Indian fashion portal Myntra, acquired by ecommerce titan Flipkart last year, went app-only a couple of months ago. It shut down access through both web and mobile browsers, and its parent company Flipkart is widely expected to follow suit soon. The reasons for going app-only are plenty in India, and the downsides few. Nearly three-quarters of Flipkart's traffic comes from its mobile apps, because most people in India access the internet through smartphones. More importantly, the app makes it...
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