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Ok. Deep linking is good. But you can't talk retention by looking at usage for 3 days after install.

Added over 1 year ago | As appeared first on techcrunch.com | Author: Will Lindemann
For developers and users, mobile has been a fantastically anticlimactic technology. has existed since iOS 2.0, a time when fewer than 1 in 10 of us had a smartphone and Facebook had around 80 million users. Over the last seven years, many companies have riffed on the theme of linking. They have branded it, marketing their offerings with the lofty promise of making the mobile-app ecosystem function like the web. Nowadays, every major tech player is fighting to accumulate a stockpile of mobil...
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