For developers and users, mobile has been a fantastically anticlimactic technology. has existed since iOS 2.0, a time when fewer than 1 in 10 of us had a smartphone and Facebook had around 80 million users.
Over the last seven years, many companies have riffed on the theme of
linking. They have
branded it, marketing their offerings with the lofty promise of making the mobile-app ecosystem function like the web.
Nowadays, every major tech player is fighting to accumulate a stockpile of mobil...