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Uber's platform strategy.

Added over 1 year ago | As appeared first on blog.semilshah.com | Author: Semil Shah
In the SF/Valley bubble we live in, we are finally learning more about Uber. For years, we have debated: Will the on-demand industry consolidate? As part of that eventual consolidation, what will Uber's role be? And, if and when they expand the platform from rides to X, Y, and Z, will those services be branded as Uber's or a sub-brand? Will they be housed inside Uber's core app, or as a separate app in a constellation of interrelated apps? (Read this old post on these questions vis a vis Uber...
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