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The A+, A and B of Google.

The A+, A and B of Google.

Added over 1 year ago | As appeared first on asymco.com | Author: Horace Dediu
For the last few years, I've been proposing that the way to conceptualize Google is as two separate entities: Google A and Google B. Roughly speaking Google A was the R&D[] organization and Google B was SG&A[]. You can find the operating expenses of running each of these organizations in the company's income statement.  In the last quarter R&D was about $2.8 billion and SG&A was about $3.5 billion[]. The two entities are further distinguished as follows: * Google A was led by ...
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