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How to assess market size for an opportunity?

Added almost 2 years ago | As appeared first on robgo.org | Author: http
The number 2 more frequent reason why VC's pass on an investment opportunity is some version of "it's not big enough". For a VC to generate a great fund-level return, they need to invest in companies that have billions of dollars of enterprise value. In order to do that, most VC's decide that each one of their investments need to at least have the potential to have an exit of that size, even if it's very unlikely to be the case for any single investment. Here's the thing, most really exciting...
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