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Added over 1 year ago | As appeared first on battery.com | Author: SaaS Adventure
What does it take to build a billion-dollar SaaS enterprise-software company? We gave a 30,000-foot answer to this complex — and fascinating — question in a recent TechCrunch post, The SaaS Adventure. To recap: We've observed seven key phases in most SaaS companies' go-to-market success. Most of the phases center around a mantra we call "triple, triple, double, double, double" (T2D3 for short), referring to a company's annualized revenue growth. We dubbed this journey the "SaaS Adventure," wh...
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