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Why didn't telcos innovate?

Added about 1 year ago | As appeared first on https://linkedin.com | Author: KAMONASISH AAYUSH MAZUMDAR

In 1960, Theodore Levitt wrote one of the most influential papers in strategy that is relevant till today and perhaps will never go out of fashion. It was called "Marketing Myopia" and published in Harvard Business Review which he was the then editor of. The paper suggested that businesses will do better in the end if they concentrate on meeting customers’ needs rather than on selling products.

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