When I started my first tech company in 1999 I had pretty good tech chops and had led teams but had very little exposure to many other things that matter in a startup including sales, marketing & business development. Like most first-timers, I learned the hard way.
Negotiating was a subset of every activity in a startup - it really was a way of life.
* Getting an office in a tight real estate market.
* Getting a sublet at the right terms when the market crashed.
* Convincing people to joi...