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The chicken and egg problem of mobile user acquisition.

over 1 year ago | From mobiledevmemo.com | Author: Mobile Dev Memo

Mobile app developers face two significant obstacles in marketing their products at launch. The first is that, since LTV is calculated and paid out over some time horizon (180 days, 360 days, 720 days, etc.) yet marketing costs are borne upfront, a developer needs a significant degree of financial wherewithal even to fund campaigns with high ROI. In other words, mobile app developers face a cashflow gap in running marketing campaigns.
The second obstacle is related but is perhaps even more in...

       

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Top Mobile App Development Companies

Moobila Company Profile, Apps, Reviews   
Moobila

Moobila specializes in creating custom iPhone, and cloud-Based applications designed for your personal or business needs. .more

Employees: 27
Founded: 2010
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Islamabad, Pakistan

DevelopmentNow Company Profile, Apps, Reviews   
Development Now

We specialize in business and enterprise application development and outsourcing services for iPhone, iPad and Android platforms and also provide Mobile Web and backend services..more

Employees: 50
Founded: 2005
Technologies:   iOS    MS SQL    ColdFusion    Unix    Android    .NET   
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Portland, US

Stone Labs Company Profile, Apps, Reviews   
Stone Labs

At Stone Labs we apply our high-quality hi-tech knowledge to resolving functional problems of European, Australian and American (Atlantic coast) enterprises, by means of web/mobile/software solutio...more

Employees: 30
Founded: 2007
Technologies:   PHP    Android    iOS    MySQL    Ruby    Rails    AJAX    Angular.js   
Appmosphere Company Profile, Apps, Reviews   
Appmosphere

We do iOS, Android and Windows Applications. Website, Mobile and Interface Design..more

Employees: 0
Founded: 2013
Technologies:   Android    iOS    Blackberry    Windows Mobile    HTML5   
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Minneapolis, US

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