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The chicken and egg problem of mobile user acquisition.

Added over 1 year ago | As appeared first on mobiledevmemo.com | Author: Mobile Dev Memo
Mobile app developers face two significant obstacles in marketing their products at launch. The first is that, since LTV is calculated and paid out over some time horizon (180 days, 360 days, 720 days, etc.) yet marketing costs are borne upfront, a developer needs a significant degree of financial wherewithal even to fund campaigns with high ROI. In other words, mobile app developers face a cashflow gap in running marketing campaigns. The second obstacle is related but is perhaps even more in...
Continue reading on mobiledevmemo.com
       

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Top Mobile App Development Companies

Stone Labs Company Profile, Apps, Reviews   
Stone Labs

At Stone Labs we apply our high-quality hi-tech knowledge to resolving functional problems of European, Australian and American (Atlantic coast) enterprises, by means of web/mobile/software solutio...more

Employees: 30
Founded: 2007
Technologies:   PHP    Android    iOS    MySQL    Ruby    Rails    AJAX    Angular.js   
Zco Corporation Company Profile, Apps, Reviews   
Zco Corporation

Zco Corporation is a tried-and-true software development company that has been living and breathing technology for over 25 years. Its team was handpicked for specialties in mobile app development, ...more

Employees: 250
Founded: 1989
Technologies:   PHP    Java    Android    iOS    Blackberry    Windows Mobile    HTML5    Symbian   
DevelopmentNow Company Profile, Apps, Reviews   
Development Now

We specialize in business and enterprise application development and outsourcing services for iPhone, iPad and Android platforms and also provide Mobile Web and backend services..more

Employees: 50
Founded: 2005
Technologies:   iOS    MS SQL    ColdFusion    Unix    Android    .NET   
 Locations

Portland, United States

inqbarna Company Profile, Apps, Reviews   
Inqbarna

We dream apps, we imagine apps, we design apps, we create apps. We live apps, we love apps! Have an app idea? Bring it to us!.more

Employees: 0
Founded: 2013
Technologies:   Android    iOS    Windows Mobile   
 Locations

Barcelona, Spain

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