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The chicken and egg problem of mobile user acquisition.

The chicken and egg problem of mobile user acquisition.

Added about 1 year ago | As appeared first on mobiledevmemo.com | Author: Mobile Dev Memo
Mobile app developers face two significant obstacles in marketing their products at launch. The first is that, since LTV is calculated and paid out over some time horizon (180 days, 360 days, 720 days, etc.) yet marketing costs are borne upfront, a developer needs a significant degree of financial wherewithal even to fund campaigns with high ROI. In other words, mobile app developers face a cashflow gap in running marketing campaigns. The second obstacle is related but is perhaps even more in...
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