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Understanding cash flows as a developer.

Added over 1 year ago | As appeared first on mobiledevmemo.com | Author: Mobile Dev Memo
The ability to think about mobile marketing campaigns from the perspective of an LTV / CPI delta is largely a luxury afforded to developers with substantial balance sheets (or, unfortunately, an existential mistake made by small developers without sufficient expendable cash to finance growth). Running mobile marketing campaigns against the profitability of LTV over CPI (that is, profitable unit economics of revenues vs. marketing costs) requires some available pool of capital to spend against...
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